Diversity Management Globalization in Central and Eastern Europe: The Case of Pharmaceutical Industry

Emil Velinov
European Research Studies Journal, Volume XXI, Issue 1, 82-89, 2018
DOI: 10.35808/ersj/931


This paper investigates the diversity management in pharmaceutical small and medium-sized enterprises and specifically of their official entities in Central and Eastern Europe.It argues that diversity management measures vary between headquarters and subsidiaries as the country regulations on diversity are different across Europe. Paper employs descriptive statistics showing that the local subsidiaries in Central Europe refer mainly to the code of conduct of the parent company without having their own code of conduct.The paper results demonstrate that diversity management measures differ between headquarters and subsidiaries and many of the diversity dimensions are not covered in the subsidiaries across this region.Key words: Diversity, dimensions, small and medium-sized pharmaceutical companies.

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