Market growth prospects of the entities during the innovation activity could not be sized up due to lack of systematized and shared view at factors defining the innovation activity of business entities.The paper presents key factors of innovation activity along with its classification by levels (macro, meso, and micro). Authors suggested a specific innovation activity evaluation framework as well as multivariate regression model of assessing the structure and key-factors’ effect on business activity is developed.

I.A. Kuznetsov Et Al (2017). Innovation Activity of Russian Business Entities and its Determinants, European Research Studies Journal Volume XX Issue 3B, 395-402