This study is devoted to the issues of financial management of reputational risks. The authors consider the tools for internal and external factors monitoring and analysis; identify and classify the company's stakeholders according to their influence degree; suggest the methods of determining external and internal factors influence on the company's business reputation. Besides they suggest using aggregated (net assets) and disaggregated (net liabilities) indicators of property obtained according to a zero-balance sheet as a criterion for assessing changes in the company's goodwill.

T.O. Grafova Et Al (2017). Tools of Financial Management of Reputational Risks, European Research Studies Journal Volume XX Issue 3B, 280-299