Improving Anticipative Learning through Entrepreneurial Orientation in Small to Medium Size Enterprises

Meutia, Tubagus Ismail, Nurul Ummi
European Research Studies Journal, Volume XX, Issue 3A, 748-757, 2017
EOI: 10.11214/thalassinos.20.04.051

Abstract:

Recently, SME becomes core business that is widely performed by Indonesian government. The more entrepreneurs, the better and stronger economy pillars in Indonesia. However, SME recently face many obstacles such as minimum product quality, packaging, marketing strategy and promotion. The biggest problem faced by SME in Indonesia is the lack of knowledge and learning process for SME managers.The purpose of this study is to investigate the influence of social networking and entrepreneurial competence on entrepreneurial orientation and learning process. Learning process used in this study is anticipative learning. Criteria applied to choose respondent in this study is special product from SME in Banten Province, Indonesia. Respondents in this study are 105 persons. Analytical tool used in this study is Structural Equation Modeling (SEM) by using SmartPLS program.The results from this study state that social networking and entrepreneurial competence positively and significantly influence entrepreneurial orientation and entrepreneurial orientation positively and significantly influence anticipative learning. The result from this study is expected to provide contribution to Resource Based View theory. Social networking and competence become inherited legacy to develop a business and it also becomes tacit knowledge to develop entrepreneurial orientation, so that it will create anticipative learning to improve SME that specializes in local product in Banten province, Indonesia.


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