Motivation as Factor of Improving Efficiency of Trade Company Operations

Nina Vladimirovna Kuznetsova, Oksana Nikolaevna Sinitsina, Vasilya Minsalihovna Gafurova, Maria Vladimirovna Pavluhina, Tatyana Vladimirovna Salyaeva, Evgeniya Aleksandrovna Puzankova
European Research Studies Journal, Volume XX, Issue 2A, 319-337, 2017
DOI: 10.35808/ersj/644


The modern stage of development of organizations is characterized by ever growing role of the personalities of the employees. Given the intensified competitive struggle, the companies should become more client-oriented. Thereat, motivation is directly associated with the staff performance indicators.The key element in the company’s operations is represented by the development of the efficient motivation system. The study considers the factors affecting motivation behavior of the employees. The effects produced by different motivation factors on the personnel in the trade company have been investigated and the recommendations have been formulated to improve the staff motivation efficiency in the company.

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