The Influence of Entrepreneurial Orientation and Family Business’s Resources and Capabilities on Ìarketing Performances
This paper uses data from the Successful Transgenerational Entrepreneurship Practices Project (STEP Project) to investigate the influence of entrepreneurial orientation (EO) and family business’s resources and capabilities towards marketing performance. Previous researches represent an evidence of a relationship between EO and firm performance. Nevertheless, there are limited studies to investigate both psychological and physical aspects of family business like EO and family business’s resources and capabilities to firm performance. The empirical analysis includes a STEP project data set of 28 countries (n = 1,008) in 4 regions of the world; Asia-Oceania (Australia, China, Hong Kong, India, Japan, Malaysia, Taiwan, Thailand), Europe (Belgium, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, Switzerland, UK, Russia), Latin America (Chile, Colombia, Dominican Republic, Peru, Puerto Rico, Venezuela), and North America (Canada, Mexico, USA) which was collected during 2013-2015. SEM is used to investigate the effect of EO and family business’s resources and capabilities on marketing performances.The findings support the relationship of EO and family business’s resources and capabilities on entrepreneurial performances. The results of the study show that both EO and family business’s resources and capabilities affect positively to the entrepreneurial performance. This study provides insights to researchers, practitioners and managers on the significance of both entrepreneurial orientations and firms’ resources and capabilities for the survival and growth of family businesses.