Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience

A.A. Alukhanyan, A.V. Andreeva, L.Yu. Andreeva
European Research Studies Journal, Volume XX, Issue 1, 294-310, 2017
DOI: 10.35808/ersj/619


Instruments of marketing management and techniques of credit support should be aimed at providing sustainable development of large industrial enterprises as well as at creation of effective systems of corporate governance on the basis of integration of service and knowledge-based technologies. Development of industrial technologies and modernization of financial services assumes formation and improvement of adaptable marketing model of technological development of the industrial policy. It is also considered to be aimed at technological development of large industrial companies which demand of credit and finance and organizational support in current economic, institutional and geopolitical context in Russia.

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