Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution

V.A. Bondarenko, T.V. Parkhomenko, T.B. Erokhina, N.V. Guzenko
European Research Studies Journal, Volume XX, Issue 1, 105-116, 2017
EOI: 10.11214/thalassinos.20.01.010

Abstract:

The article is devoted to identification of current realia and perspectives of realization of mechanisms of import substitution, together with development and strengthening of cooperation with foreign partners. As a result of the research, the authors came to the conclusion on the necessity for scientific and methodological substantiation and objective use of marketing & logistic instrumentarium for activation of programs of effective import substitution and entering external markets, minimization of risks and orientation at consumers’ needs.


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