Social Priorities of Internal Banking Assortment (Products) Policy

Yury Rusanov, Yury Aleksandrovich Rovensky, Tatiana Belyanchikova, Natalya Nikolaevna Natocheeva, Anna Aleksandrovna Sysoeva
European Research Studies Journal, Volume XVIII, Issue 4, 307-320, 2015
EOI: 10.11214/thalassinos.18.04.027

Abstract:

Motivations of social responsibility, social orientation and social priorities are described in the context of special quasi social bank status and other credit organizations, Russian historic traditions, and specific peculiarities of bank management. Subjects and objects of social priorities, their concurring and alternative interests, goals and tasks are defined and explained on the basis of the analysis of theoretical and methodological insights, research and ranking of statistic data. Subjective, objective (institutional) and process concentrations of social priorities in bank management are framed. Benchmarks of social priorities, their levels and nominations are marked out. This work emphasizes and describes with relevant explanations such areas of socially oriented activity of banks as provision of banking services to enterprises and organizations of social areas and those that are entirely or partially socially oriented, financial and/or organizational participation in proper socially motivated events, financial and/or organizational participation in social projects of third parties including specialized ones, creation and selling of banking socially oriented products. Certain weak points and inaccuracy in implementing social projects by Russian banks are revealed. The subject matter and structure of internal banking policy, factors and terms and conditions that have an impact on its parameters concretized to the peculiarities of the assortment (products) policy are regarded. The formulated areas of social priorities are regarded as an optimized complex. On its basis, social components of preferences, limitations and prohibitions of the internal banking assortment (products) banking policy are developed and recommended.


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