Digital Support for Communication and Information Flow in the Innovation Processes of SMEs
Purpose: This study assesses the extent to which digital tools support communication and information flows across different stages of the innovation process in small and medium-sized enterprises (SMEs) and examines the relationship between digital tool usage and innovation performance. Design/methodology/approach: Grounded in Organisational Information Processing Theory (OIPT), the study examines 400 SMEs operating in Poland. OIPT provides the theoretical basis for analysing how digital communication and information management tools support organisations in acquiring, processing and exchanging information under conditions of uncertainty throughout the innovation process. Findings: The results indicate that digital support for communication processes remains limited and declines across successive stages of the innovation process. At the same time, a positive relationship is observed between the intensity of digital tool usage and innovation performance. These findings highlight the relevance of digital communication and information management for supporting innovation activities in SMEs. Practical implications: SME managers should assess the availability and use of digital communication tools across all stages of the innovation process, paying particular attention to potential gaps in information exchange as innovation activities progress. More consistent use of digital tools may help improve information accessibility, coordination and knowledge sharing, thereby supporting innovation performance. The findings also provide a basis for developing digitalisation strategies that address communication needs throughout the innovation process. Originality/value: By applying Organisational Information Processing Theory to digital communication across the innovation process, this study links the extent of digital tool usage with innovation performance in SMEs. It highlights the importance of examining digital support across successive innovation stages rather than treating digitalisation as a uniform organisational capability.