The Effectiveness of Intra-Segment Competition in Shaping the Air Transport Market in Poland
Purpose: The aim of this article is to identify the key factors influencing the effectiveness of activities undertaken in the air transport market segment in Poland. The discussion in this area is based on data published and analysed by the authorities that oversee aircraft operations and maintain statistics on the number of passengers checked in at Polish airports. Design/Methodology/Approach: The research was based on available literature and data analysis, which aims to demonstrate the importance and impact of drivers and barriers in shaping a favourable competition model. Findings: The results of the analyses showed that in the discussed market, the resulting competition model identified a set of key drivers and determinants, the analysis and significance of which can be useful in improving this competitive system. Practical Implications: The growing intensity of competition is increasing suppliers' interest in seeking innovative solutions for aircraft design, and in some cases, adapting to the current requirements of the Polish market. New solutions must take into account improved quality and comprehensive customer service, as well as increased pricing flexibility. Originality/Value: The results of the conducted analyses indicate that companies providing services in the passenger air transport market are facing increasingly demanding customer needs. In this situation, there is an urgent need to activate demand preferences, primarily by improving the quality, availability, competence, timeliness, responsibility, and safety of service provision.