Immediate Environment and Its Influence on Entrepreneurship of Generation Z Representatives
Purpose: The aim of the study was to analyze the role of the environment in shaping entrepreneurial attitudes among Generation Z representatives. An attempt was made to address the question of whether decisions regarding future business activities are influenced by the immediate environment, including family and friends. Furthermore, a hypothesis was proposed that the sector of parental professional activity significantly impacts their children's career plans. Design/methodology/approach: The research method used was a survey conducted using a questionnaire developed by the authors of the current study. The study was carried out on a group of students from disciplines within the field of sports sciences, including students of physical education, sport, tourism and recreation, and personal training. The research was conducted at John Paul II University in Biala Podlaska and at the Faculty of Physical Education and Sport in Biala Podlaska, Poland. Findings: The study revealed that more than half of Generation Z representatives consider starting their own business, with the vast majority preferring micro-enterprises (50.4%). Both work experience and the presence of entrepreneurs in their immediate environment had a significant impact on higher self-assessment of entrepreneurial abilities and soft skills. Students rated their communication and problem-solving skills the highest, while their practical knowledge of starting a business was rated the lowest. Practical implications: The research results indicate low self-assessment of practical knowledge related to starting a business. It seems beneficial to introduce practical courses and workshops on business registration procedures. Universities should support entrepreneurial development through business incubators, mentoring programs, and collaboration with experienced entrepreneurs. Given the growing interest in the health sector, universities should adapt their curricula to meet the needs of this dynamically evolving market. Originality / Value: This study stands out as it provides new insights into the entrepreneurial attitudes of Generation Z in the context of sports-related fields. The findings can be used to design educational programs and develop tools that support entrepreneurship among students.