AI Ethical Dilemmas in the Context of Management Problems
Purpose: The purpose of this article is to analyze selected ethical dilemmas related to the application of AI, and then show them in a broader civilizational context useful for managing human teams. Methodological foundations: The authors move away from classical ethical interpretation and focus on contemporary situational ethics enabling a modern approach to AI dilemmas. The dilemma makes it possible to show the problems, in a way, “from the inside”, taking into account a variety of moral, psychological, legal, cultural contexts. Just inadequacy of classical ethics in the analysis of complex problems of the modern world prompts the search for new analytical tools. Conclusions: The pessimistic thesis that we are not, as individuals and human teams, prepared for the widespread use of AI is confirmed almost every day. Ethics, law, management, education, medicine and many other fields have not kept up with the rapid advances of digital transformation. This opinion is illustrated by the case studies analyzed in this article. AI is a great opportunity for humanity, however, if we don't turn on the right “fuses” human can be instrumentalized as add-on to machines. Practical implications: Each of the case studies presented in the article can inspire the practical application of AI. However, it is not about specific technological solutions, but rather about the human-machine relationship. AI Governance is an extremely important field that integrates technological and social-communication processes in organizations. The better managed the team, the greater the openness to AI applications. It is about applications that protect human autonomy in relation to intelligent machines. Originality/ value: The AI debate is dominated by the operational)functional approach. This article presents a contextual-critical approach connected with ethics of human-computer interface.