Selected Factors Determining the Development of the Tourist Services Market in Poland

Rafal Rowinski, Joanna Hawlena, Grazyna Kowalska, Anna Mazurek-Kusiak, Agata Kobylka
European Research Studies Journal, Volume XXVI, Issue 4, 62-71, 2023
DOI: 10.35808/ersj/3272


Purpose: The aim of the study is to characterize and systematize selected determinants of the development of the tourist services market in Poland. It is used to present various concepts of factors, connections and stimulators of the tourism market. Design/Methodology/Approach: The configuration and scope of the research process were based on available literature, statistical data, empirical calculations, and experiences of scientists dealing with the tourism market. The research results of the Central Statistical Office, the Polish Economic Institute,etc. were used. Findings: The need for actions to improve the functioning of the tourism market has been demonstrated, including: limiting seasonality in tourist traffic, increasing the consumption of tourist services by foreign tourists, technological innovations in the field of digitization and "big data", etc. Practical Implications: The necessity, comprehensiveness and universality of research are becoming a modern requirement for the effectiveness of analyzes of the functioning of the tourism market. The issue of the impact of selected factors in the development of the tourism market in Poland presented in the study is aimed at: increasing its competitiveness compared to other countries in Europe and the world, increasing the tax revenues of the state budget from tourism, increasing the share of tourism in GDP. Originality/Value: The adopted course of analysis of the impact of selected factors in the development of the tourism market shows a further need to conduct comprehensive research, both theoretical and practical. In order to gain a competitive advantage in the development of the tourism market, activities for its development in the field of new technologies, e.g. digitization and "big data" calculations, should be strengthened.

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