Desired Image of the Place of Residence as Perceived by Residents of the Municipality

Izabela Ostrowska
European Research Studies Journal, Volume XXVI, Issue 4, 16-26, 2023
DOI: 10.35808/ersj/3268


Purpose: The purpose of this article is to introduce the concept of place image and to indicate which elements, in the opinion of the inhabitants, make up the desired image of a place. Design/Methodology/Approach: The article is based on an analysis of the literature on the subject and the author's own research conducted on a representative sample of adult Poles (N=1067). Findings: In the study, the author focused on exploring the residents' desired image of their place of residence. Building a place image in line with residents' expectations is crucial in order to increase their involvement in the local community, which contributes to its sustainable development. Practical Implications: Residents who identify with a positive image of their place of residence are more likely to actively participate in local initiatives, support local businesses and encourage others to visit or live in the municipality. Originality/Value: The article presents the results of own research. The issue presented has not previously been addressed in discussions published internationally.

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