Conditions for the Growth of Cross-BorderE-commerce in Poland
Purpose: The primary objective of this study is to determine the developmental potential of Polish cross-border e-commerce. Through these considerations, the authors have endeavored to identify and analyze the most significant challenges and barriers currently faced by companies operating in the Polish cross-border electronic commerce sector. Design/Methodology/Approach: The study used secondary sources of information, primarily the available subject literature, statistical data from industry reports, and databases from the Central Statistical Office (GUS). The descriptive statistics method was employed, mainly employing tabular, graphical, and parametric descriptions of the statistical population Findings: The analysis indicates that cross-border e-commerce in Poland is developing dynamically, and its future prospects are promising. However, there are areas for improvement, namely key elements that need to be refined. Practical Implications: The main challenges include local payment methods, as well as costs associated with marketing and distribution. Polish e-commerce businesses predominantly seek their customers in Europe, especially within EU countries. Originality/Value: It is essential to focus not only on improving the efficiency of core business processes but also on other activities, such as integrating the so-called silver economy into e-commerce or investing in e-innovations. A crucial area for enhancement emerges, namely, logistics organization.