Internal Communication Satisfaction while Remote Work: The Organizational Culture Perspective

Anna Pamula, Magdalena Zalewska-Turzynska
European Research Studies Journal, Volume XXVI, Issue 2, 30-48, 2023
DOI: 10.35808/ersj/3137


Purpose: The purpose of this article is to answer the question whether the Organizational Culture Affect Communication Satisfaction in Remote and Hybrid Work Settings. Design/Methodology/Approach: In this study two stages of methodology were applied with the systematic literature review as the first one and second data collection (N=701) by the means of a quantitative research. Two already verified, reliable questionnaires were adopted - OCAI (Organizational Culture Assessment Instrument developed by Cameron and Quinn 1999) for the company culture assessment and the CSQ (Communication Satisfaction Questionnaire developed by Downs and Hazen 1977) for assessing the communication satisfaction evaluation, both in remote and hybrid settings. Findings: The results presented show differences in communication satisfaction depending on perceptions of organizational culture in remote and hybrid work. Perceived organizational culture affects communication satisfaction ratings, but in differently across each of dimensions assessed. The highest satisfaction scores were reported by employees assessing their organization culture as Clan, slightly smaller was reported by those assessing the culture as Adhocracy, next Hierarchy and the lowest satisfaction was shown by those who rated the organization culture as Market. Employees rating their organization culture as Clan are more satisfied than others show greater satisfaction in six of the eight dimensions. Practical implications: Managers seeking to improve the communication satisfaction of their employees should simultaneously work on improving communication – which seems obvious – but also on organizational culture. Introducing elements of the e.g., clan culture into the daily remote or hybrid activities of employees will increase their satisfaction with communication. Having that in mind managers would influence culture change more attentively. Originality value: This study measures how much are employees satisfied with communication while working in remote or hybrid conditions with relation to organizational culture as they perceived it. In the remote work condition, when communication media are similar, the organizational culture has important influence on emploeeys communication satisfaction.

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