Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research
Purpose: The aim of the article is to present the role of crowdsourcing as a mean of supporting creativity in business. Design/Methodology/Approach: This article delves into case studies of enterprises that have utilized crowdsourcing in recent times. To complement this empirical approach, the study also employed theoretical research methods such as analytical-synthetic analysis to critically evaluate relevant literature. Further, abstraction was utilized to isolate essential elements for analysis, while generalization and inference were employed to deduce conclusions. Findings: The considerations contained in the article are the part of a broader research on the role of crowdsourcing as a mean of supporting creativity in business. It should be seen that the digital transformation changed all the processes in contemporary business entities. Practical Implications: The deep financial and economic crisis, which still characterizes these years, requires searching for tools in order to enhance knowledge sharing, creativity and innovation. The Internet is one of these tools that represents a practically infinite source of resources. Besides, the corwdsoursing can help to gain knowledge from the wisdom of the crowd. Originality/value: There are many articles about crowdsourcing but there is a gap between using it and defining it. The article presents both issues.