The Role of Modern Technologies in Functioning of Contemporary Innovative Enterprises on the Example of Poland
Purpose: The aim of the article is to present the role of modern technologies in using them by contemporary innovative enterprises in Poland from the NewConnect market. Design/Methodology/Approach: Both quantitative and qualitative research methods were used. The data for analysis were obtained using the diagnostic survey method using the questionnaire technique. More specifically, the CATI method was used to obtain the data, which made it possible to find out the opinions of the respondents via a telephone conversation. The data was obtained in July - August 2020 in the form of a survey (quantitative research), as well as interviews and case studies of selected innovative enterprises at the turn of September and October 2021. In addition to the empirical method, the study also used theoretical research methods, such as the analytical-synthetic method, which was used to perform the critical analysis of the literature on the subject. Moreover, abstraction was used to select the necessary elements for the analysis. The data obtained from the survey questionnaire was compared with the recommendations in the field of using modern technologies by innovative entrprises in Poland. Generalization and inference were used to formulate conclusions. Findings: The considerations contained in the article are the part of a broader research on the role of modern technologies in functioning innovative enterpirses from the NewConnect market. It should be seen that the Interent era changed all the processes in contemporary business entities. Practical Implications: Enterprises try to use many types of modern tecnholgies to keep up with the with their internal and external stakehoders. Thanks to the use of digital technologies, companies start to achieve their goals by changing their business models and applying modern methods to meet stakeholder needs. Originality/value: There are many articles about modern technologies but there is a lack of a publication fully devoted to the issue of using them in innovative entreprise, from the NewConnect market in Poland.