Study of the Impact of Managers' Attitudes Towards Creativity in Terms of Taking up Creative Activities
Purpose: This article deals with the issues of managers' attitudes towards creativity and their impact on the development of creative organizations. The scientific aim of the article is to explain and extend the conceptualization in the field of creative activities performed by managers and the relationships that occur with the relevant characteristics determining the development of creative activities. Design/Methodology/Approach: The consideration formed the basis for the formulation of the research hypothesis: There is a relationship between the selected attitudes of managers and creative activities. To verify such a hypothesis, the results of survey study conducted among among managers working in creative organizations who acquire knowledge in educational institutions were used. Findings: The results of the research showed the existence of significant relationships between the selected characteristics that determine appropriate attitudes toward creativity and the performance of creative activities. It turns out that a manager who performs creative activities is characterized by only selected attitudes from among the many presented in this article. Practical Implications: The obtained research results are of particular importance for the development of appropriate attitudes of managers towards creativity in organizations. The indication of guidelines that may change this state of affairs and the developed research allowed us to identify of areas whose improved functioning could affect their more effective development and meet the requirements of competitiveness in the form of a greater number of new ideas generated. Originality/value: The obtained research results showed which organizational conditions are most conducive to the development of creativity. The results obtained will allow organizations to focus on these elements in order to achieve better results in the form of more innovations.