Socially Responsible Activities Addressed to Internal Stakeholders of Non-governmental Organisations
Purpose: The activities of non-governmental organisations (NGOs) often focus on areas where the state and enterprises are unable to meet the existing social needs. Their activities are pro-social in nature and are often the result of grassroots initiatives and innovative ideas of human resources (HR) involved in their functioning. Due to the essence of NGOs, it can be presumed that they constitute a platform for popularising socially responsible activities. Among all activities of a socially responsible nature that are undertaken in NGOs, this article analyses activities addressed to internal stakeholders of NGOs. Therefore, the main aim of the article is to analyse socially responsible activities addressed to internal stakeholders of NGOs. Design/Methodology/Approach: The article reviews the existing literature on non-governmental organisations and social responsibility (SR). Additionally, it analyses the own empirical research results. The obtained empirical data was subjected to statistical analysis, in which the frequency analysis and cross tables were used. In order to determine the significance of the differences between independent groups of measurements, the Student’s T-Test for independent groups was used. In all analyses, p <0.05 was adopted as the level of statistical significance. All statistical analyses were performed using the SPSS calculation packages and the Microsoft Excel spreadsheet software. Findings: The research confirmed that the scope of socially responsible activities addressed to internal stakeholders of NGOs is wide and individual activities are offered by a different percentage of NGOs covered by the study. Originality/Value: The research results fill the gap in terms of socially responsible activities addressed to internal stakeholders of NGOs. The findings are intended to stimulate and improve activity of NGOs in the analysed area. Literature studies confirm the lack of research in this field.