The Change of Communication Process in Manufacturing Companies Implementing New Technologies: Empirical Evidence

Magdalena Zalewska-Turzynska
European Research Studies Journal, Volume XXV, Issue 1, 409-422, 2022
DOI: 10.35808/ersj/2861


Purpose: The purpose of the study is to diagnose how the implementation of cloud computing on daily organisational usage affected the perceived communication process. Design/Methodology/Approach: Quantitative research in the form of computer assisted telephone interviewing (CATI) and computer assisted web interviewing (CAWI) was applied in Polish language. the questionnaire was addressed towards managers in charge of IT solutions or company owners – in the case of small enterprises. The preparation of a survey questionnaire was preceded by a literature analysis. Findings: Implementing the cloud-computing solutions into the everyday routine of manufacturing companies improved the communication in 2018 by 56,3% and in 2020 by 46,9%. Since the declared impediment was at the level of statistical error - which is 2.3% in 2018 and 1,5% in 2020, there is no doubt that communication impediment during the implementation of cloud solution can occur, but according to this research it is extremely low. The scope of the organisation has a significant influence on communication change in the process of implementing cloud-computing solutions into the daily routine in manufacturing companies. Practical Implications: Since the regional companies did not report any impediment at all in 2020, further research on its CMCs absorbance is recommended to verify if they coped well in the Covid reality and in the e-business model. Originality/Value: When planning the research in 2018 with the second phase delayed in 2020, the authors did not predict the pandemic and its impact on CMC absorption and did not predict the effects of accelerated ‘ITC-tization’. The research – by chance – confirms this.

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