Determinants of Employee Loyalty from the Perspective of Employees of Socially Responsible Organizations

Ewa Mazur-Wierzbicka
European Research Studies Journal, Volume XXIV, Issue 4B, 713-722, 2021
DOI: 10.35808/ersj/2766


Purpose: This article aims to identify factors or reasons that determine employees’ loyal attitudes towards employers in Polish socially responsible organisations while taking into account generational affiliation. Design/Methodology/Approach: The research was conducted on a sample of 791 respondents by means of a diagnostic proprietary CAWI questionnaire between August and November 2020. Basic statistical measures were used in the study. Findings: Employees’ loyal attitudes towards employers are mostly determined by the perspective of higher remuneration in the future, organizational justice and prestige and bonds between employees. The analysis carried out herein proves that these factors do not depend on generational affiliation. Practical Implications Organizations (in particular those that implement a corporate social responsibility strategy) may use conclusions from this paper in the development of loyalty programmes for their employees. Originality/Value: The paper fills a gap in research on employee loyalty approached from the perspective of generational diversity and socially responsible organizations.

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