COVID-19 Pandemic as an Agent of Change in the Use of Job Recruitment Information Sources by the Generation Born Since 2000

Teresa Kupczyk, Marta Kusterka-Jefmanska, Elwira Gross-Golacka
European Research Studies Journal, Volume XXIV, Special Issue 3, 785-799, 2021
DOI: 10.35808/ersj/2522


Purpose: The primary purpose of this paper was to identify, analyze, and diagnose changes, as a result of the Covid 19 pandemic, in the use of job recruitment information sources by the generation born since 2000. Design/Methodology/Approach: To verify the thesis and answer the research questions, we used literary analysis and criticism, diagnostic survey, and statistical methods. The study was based on a survey questionnaire, before and during the Covid 19 pandemic, on the opinions of 2088 people born in 2000 and 2001, called the 2000+ generation. We were referred to as the 2000+ generation. Purposive sampling was used. Findings: The empirical exploration indicates that the Covid 19 pandemic resulted in significant changes in the sources of information used by the generation born since 2000 about job recruitment. There has been a substantial increase in the use of sources such as the Internet, friends/family, the employer's website, the organization's Facebook Fanpage, and so-called open days (in-person and/or online). Practical implications: Practical implications relate primarily to the possibility of using the study results to prepare recruitment campaigns by organizations wishing to recruit into their organization's people born in 2000 and 2001. The survey results also allowed us to determine how the Covid 19 pandemic has changed the sources of information on recruitment by representatives of the 2000+ generation. Originality/value: This paper diagnoses what sources of job information are used by people born in 2000 and 2001 and how the Covid 19 pandemic changed those sources.

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