Does Creativity Influence the Perception of Creative Identities?
Purpose: Creativity, being a crucial factor of today's society and economic development, is a widely requested feature of individuals and groups – in business organizations particularly. Companies can obtain the best professionals, assets, financing, and potentially the same high-quality resources they need to compete. Creativity is, in this case, one of the most valuable and much-desired features of an organization. The research deals with the perception of creative identities (a creator, artist, manager, entrepreneur, and leader) by individuals with creative and noncreative identities. Design/methodology/approach: Quantitive research (n = 160) among individuals with creative and noncreative identities; chi-square test of independence used; qualitative analysis of feature differences. Findings: There are no statistical differences in the perception of the creative identities of a creator, artist, manager, entrepreneur, and leader between individuals with creative and noncreative identities. The qualitative dissimilarities in the perception of the particular identities are not the same (although the differences are minor) and fluctuate in each identity; these differences are shown in detail and build links between this research results and the literature. The essential features of each investigated identity are correlated with the different creativity levels of individuals. Practical implications: The study in perception of the particular creative identities might have practical implications for managers and leaders of groups, and business organizations dominated or not by creative individuals. These differences are shown in detail, and links between this research results and the literature are built. Originality value: The outcomes of the study may be benefitted by: 1) Individuals for a) better understanding the diverse levels of personality, b) likeness of identity with the general perception of a particular role by creative and noncreative individuals; 2) Scientists exploring the similarities and variances between identity and its perception; 3) Managers desiring to understand the discrepancies in the perception of the explored identities by groups, organizations, and societies controlled by creative or noncreative individuals.