The Corporate Social Responsibility (CSR) as the Modern Trend in Management and Sustainable Economy
Purpose: The topic of corporate social responsibility is already present in many areas and spheres of economic life. In many cases, it determines the strategies of companies. Therefore the article aims to examine the development and role of corporate social responsibility (CSR) in management and sustainable economy. Emphasis will be placed on an overview of the most important international promotion initiatives. Finally, CSR and its development in Poland were discussed. Design/Methodology/Approach: The article uses the descriptive method. It consisted in the separation and identification of a specific phenomenon, which is the development of corporate social responsibility initiatives. Findings: Our findings suggest that the common element in all definitions is a broad category of stakeholders and the CRS definition determined by the standard quality, the ISO 26000. The important place in CSR idea is currently caring for the natural environment. Practical Implications: Efforts to encourage enterprises to the implementation of CSR principles which it is possible to build a positive image of the company and the trust and loyalty of its stakeholders. Therefore, such initiatives should be supported by government funding schemes and heavily promoted. Originality/Value: To the authors’ best knowledge, the present study is one of the few critical analyzes of the literature on the subject.