Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values

Justyna Malysiak, Piotr Wojnarowicz
European Research Studies Journal, Volume XXIV, Special Issue 1, 609-622, 2021
DOI: 10.35808/ersj/2063


Purpose: The aim of the paper was to present the results, in which the authors explored the subject of history management in public space on the example of the gord and knightly tournament in Byczyna. It also allowed the authors to investigate the subject of historic marketing and its educational and promotional values. The authors referred to the specific situation related to the prevailing Covid-19 epidemic and its impact on historical reconstruction and related aspects of management and marketing. Design/Methodology/Approach: The research methodology is based primarily on personal surveys, expert interviews, and a confrontation with the latest research literature. Findings: The study of the dynamic subject of history management in public space on the example of the gord and tournament in Byczyna made it possible to find the basic opportunities and threats which people undertaking such an enterprise may take into account. The global pandemic, which began during the research, added several new factors, often radically changing the situation of public history managers. The use of research methods, supported by the latest literature on the subject, allows for a cross-sectional presentation of the subject matter, as well as a challenge for further research. Practical Implications: The study may have a positive impact on both the development of regional and national tourism and the development of interactive education. It can also deepen the knowledge of those who manage public history and of those who are interested in it. This article is also a substantive support for people who want to deal with public history management. Originality/value: Using the methods presented the article contributes to the enrichment of knowledge in the discipline of management, and especially in an unexplored field of study of public history and historical reconstruction. The article will be a useful tool both for other researchers and people personally involved in public history projects.

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