Sectoral Analysis of Companies in the Electronic Games Industry Listed in Warsaw Stock Exchange

Katarzyna Goldmann, Aleksander Zawadzki
European Research Studies Journal, Volume XXIII, Special Issue 2, 1044-1056, 2020
DOI: 10.35808/ersj/1924


Purpose: The subject of this paper are the producers of electronic games listed on the Warsaw Stock Exchange. Currently, the electronic games industry is developing very dynamically. It is characterized by large increases and volatility. The reason for this is the growing interest in games as well as the development of technology. Approach/Methodology/Design: The subject of the paper are the annual reports of these entities for 2016-2018. In connection with the COVID-19 pandemic, the Polish legislator has extended the possibility of submitting approved reports for 2019 by 3 months. The audit was performed in the period 07-08 2020 and does not include financial statements for the financial year ending 2019. Due to the lack of generally available financial sector indicators for enterprises in the electronic games industry, the aim of the paper is to determine such indicators and to determine the market position and its changes in the surveyed enterprises in 2016-2018. The following research methods were used in the paper, analysis of the literature on the subject and financial statements, and methods of descriptive statistics. Findings: The sector analysis shows that in the Polish electronic games market in 2016-2018, the group of leaders included companies such as PlayWay, CD Projekt and 11-bit studios. On the other hand, companies that were mainly in the outsider group were, One More Level, The Farm 51 Group, 7Levels and Huckleberry Games. Therefore, there is no reason to reject the hypothesis that companies offering a wider range of products tend to dominate the electronic games sector. In the electronic entertainment industry, the standard is competition and product promotion even during production because promotional activities are essential for sales success. Practical Implications: Determining the indicators for this industry will allow a company to be compared in space, based on the actual size of other companies or average values in each sector as a reference base. Originality/Value: The results of the analysis and theoretical considerations contained in this article complement existing research in the field of sectoral analysis.

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