The Current Models of Market Orientation

Eva Tomaskova
European Research Studies Journal, Volume X, Issue 3-4, 81-88, 2007
DOI: 10.35808/ersj/176


The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation and detects the factors that are from the market orientation affected. At first, there is stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work.

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