The Susceptibility of the Business Model to Changes - Empirical Analysis of Internal Determinants of Variability

Marlena Ciechan-Kujawa, Michal Buszko
European Research Studies Journal, Volume XXIII, Issue 4, 739-757, 2020
DOI: 10.35808/ersj/1711


Purpose: The purpose of this paper is an evaluation of the susceptibility of business model to changes with regard to company’s internal attributes as well as the parameters of the business model. Our goal is to find which companies, considering their size, age, legal form, type and range of operations, are more susceptible to change their business model as well as which business model elements determine changes in the model itself. Design/Methodology/Approach: We collected the data using own survey research conducted among 104 companies registered in Poland with CAWI technique. We used nonparametric statistical testing as well as binary logistic regression models. Findings: Our research showed that majority of companies change their business model and the changes are dependent on both the internal features (attributes) of the companies as well as most areas of the business model they use. Practical Implications: This article attempts to identify a group of internal factors that more than other stimulate the volatility of business models. Originality/value: Most of the research to date has focused on studying changes in the business model under the influence of external factors resulting from the macroeconomic or competitive environment, without special interest in influencing the attributes embedded in the business model itself and the organization of the company. The latter may constitute a barrier to change or increase the vulnerability of the business model to their implementation.

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