Searching Key Macro-Factors for Cooperation in Cross-Border Tourism: Institutional Matrix vs. PEST Concept
Purpose: This study presents the concepts of identification and operationalization of key success factors of cross-border cooperation and their interpretation from the perspective of economics and management sciences. Design/Methodology/Approach: The contribution is based on the three-stage research process, a qualitative assessment of the macro-environment factors. Concepts of the institutional matrix and the PEST method were used in the analysis. Findings: Four key elements of the macro environment were identified: state policy, focused on the development of cross-border tourism; tax policy; infrastructure; and the power of the economy. These factors, besides being elements of the institutional matrix for the cross-border tourism sector (economic perspective), they are also of key importance for cooperation success in the strategic context at the level of enterprise (management sciences perspective). Practical Implications: The identified factors should be taken into account in designing public policies and strategies of enterprises. Originality/Value: New knowledge of relevance from an economic and management sciences’ perspective. The added value of this text is to direct the scientific discussion concerning reality to a two-dimensional plane of analysis, leading to joint conclusions.