The relevance of the article lies in the development of conceptual approaches to the formation of the essential concept of the category of intangible assets, in particular, goodwill, as well as to justify their role in the formation of innovative export potential of companies. The object of the research is Russian exporting companies, the subject of the research is the mechanism for the formation of an innovative export potential. Theoretical and methodological significance includes a conceptual approach for the development of innovative export potential on the basis of innovative transformations of intangible assets. Practical significance of the article is highlighting the most effective areas of international trade of Russian companies, based on the innovative orientation of exports

Egorov M.V. Et Al (2018). Economic Strategies of Innovative Development of Intangible Assets of Russian Exporters, European Research Studies Journal Volume XXI Special Issue 2, 985-993