The article is devoted to test the authors’ approach to highlight, identify and use the marketing potential of consumer flows as a systemic factor to optimize the activity format of a modern catering enterprise and to increase its efficiency. The authors’ concept of stream marketing interaction is a branch marketing development aimed at increasing the sustainability of the operating activities of catering enterprises based on the mobilization of marketing potential.

Bespalko V.A.. Et Al (2018). Marketing and Managerial Competitiveness in Modern Organizations, European Research Studies Journal Volume XXI Special Issue 2, 962-969