Marketing and Managerial Competitiveness in Modern Organizations

Bespalko V.A.. , Peshkova I.G. , Shalimova V.U. , Filin D.V.
European Research Studies Journal, Volume XXI, Special Issue 2, 962-969, 2018
DOI: 10.35808/ersj/1348


The article is devoted to test the authors’ approach to highlight, identify and use the marketing potential of consumer flows as a systemic factor to optimize the activity format of a modern catering enterprise and to increase its efficiency. The authors’ concept of stream marketing interaction is a branch marketing development aimed at increasing the sustainability of the operating activities of catering enterprises based on the mobilization of marketing potential.

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