The article is devoted to the study of the demand for computer games and game content. In modern conditions of digitalization, the role and volume of sales of digital goods and services is rapidly increasing. A growing number of gaming enthusiasts is meeting the demand for gaming content. When using the survey, the author identified the motivators and incentives for the consumption of game content, general preferences of computer games, the costs that gamers are willing to incur for purchasing computer games and game content.

Popov M.V., Popova N.V. (2018). Current Trends in the Development of Gaming Market, European Research Studies Journal Volume XXI Special Issue 2, 936-945