The paper identifies general trends of social media development, reveals the essence of consumer behavior, shapes a content plan for brand communities in social media subject to the main types of consumer behavior. The research applies a social media user questionnaire and the form ‘Motivation of Consumer Behavior in Social Media’ with a sample of 107 people between the ages of 18 and 35.

Pokul V.O. Et Al (2018). Content Generation in Social Media Based on Consumer Behavior, European Research Studies Journal Volume XXI Special Issue 2, 923-935