Content Generation in Social Media Based on Consumer Behavior

Pokul V.O. , Voronina L.A. , Malkova E.M.
European Research Studies Journal, Volume XXI, Special Issue 2, 923-935, 2018
DOI: 10.35808/ersj/1344


The paper identifies general trends of social media development, reveals the essence of consumer behavior, shapes a content plan for brand communities in social media subject to the main types of consumer behavior. The research applies a social media user questionnaire and the form ‘Motivation of Consumer Behavior in Social Media’ with a sample of 107 people between the ages of 18 and 35.

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