Development Issues and Demand for HR-branding in Modern Business

Dzotsoeva K.A. , Efremenko I.N., Remeta T.V., Sarkisyan I.S.
European Research Studies Journal, Volume XXI, Special Issue 2, 852-860, 2018
DOI: 10.35808/ersj/1336


This article contains research on significance and demand for tools used in intra-organizational marketing and recruitment marketing, as well as HR-branding development. It reveals the relevance of positioning employment and favorable working atmosphere advantages in the course of working mission fulfilment and company’s HR-brand strengthening. The increased role of HR-branding impact on the company’s strategic growth is demonstrated and HR-branding development in the framework of recruitment marketing, intra-organizational marketing and general marketing management evolution is shown in this paper.

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