This article is devoted to the critical analysis of the existing theoretical and methodological approaches to determine the content and the meaning of competitive sustainability as a factor and an element of a competitive strategy in industrial marketing. The peculiarities of the formation and calculation of the competitive sustainability indicators as well as the possibilities of its application as a determinant of the marketing-competitive strategy of a modern industrial enterprise are revealed on the basis of critical reprospective analysis and authors’ search.

Bespalko V.A. Et Al (2018). Competitive Strategies of Modern Enterprises: Definition, Content and Results, European Research Studies Journal Volume XXI Special Issue 2, 841-851