Competitive Strategies of Modern Enterprises: Definition, Content and Results

Bespalko V.A. , Veklova E.V. , Diyanova S.N. , Shtezel A.Yu.
European Research Studies Journal, Volume XXI, Special Issue 2, 841-851, 2018
EOI: 10.11214/thalassinos.21.06.085

Abstract:

This article is devoted to the critical analysis of the existing theoretical and methodological approaches to determine the content and the meaning of competitive sustainability as a factor and an element of a competitive strategy in industrial marketing. The peculiarities of the formation and calculation of the competitive sustainability indicators as well as the possibilities of its application as a determinant of the marketing-competitive strategy of a modern industrial enterprise are revealed on the basis of critical reprospective analysis and authors’ search.


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