Conceptual Model of Adaptive Management of Strategic Marketing: A System Approach

Osovtsev V.A. , Przhedetskaya N.V. , Sagidullaeva M.S.
European Research Studies Journal, Volume XXI, Special Issue 2, 666-677, 2018
DOI: 10.35808/ersj/1293


This article provides some methodological tools of the systems theory and modeling that allow developing the concept of adaptive management of strategic marketing in unstable market conditions on the basis of the system approach by means of the conceptual modeling. The observed gap is the subject of this research where using dialectical principles, formal and informal methods of system analysis, which is the methodology of the system approach the authors present their views in a detailed way. The proposed system allows the policy makers to discover the inner logic that helps to consider and understand the conditioned links between elements of strategic marketing and the mechanism of adaptive control in interrelation with other subsystems.

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