The article provides the results of a sociological research of university graduates and employers of the Stavropol territory. The systematic study of the key groups of university services consumers' views regarding the regional labour market is substantiated. University graduates perceive their chosen professions through the prism of the delayed in time life prospects and the successful employment which is a current issue for them; only 40% of them directly link their choice to the attractiveness of the profession. Employers in the region note a significant gap between the expected and the actual wages in different types of activities and the complexities of finding employment, which are not directly dependent on the level of the wage.

V.I. Rodionova Et Al (2018). Social Correlation of Professional Educational Services and Labor Market as a Vector of Successful Social and Economic Development, European Research Studies Journal Volume XXI Special Issue 2, 285-293