This article considers mainly the effect of advertising and the antismoking campaign on the consumption of cigarettes in Greece. For this purpose, a non monotonic lag distributed model has been selected. The relevant estimates are based on monthly data for the period 1977-99. The results have shown on the one hand that the effect of advertising on cigarette consumption is statistically significant, but it is easing off within a very short time period, and on the other hand that the systematic anti-smoking campaign waged between 1979 and 1981 was effective. On the contrary, the banning advertising and health warning do not seem to affect cigarettes consumption significantly.

George Donatos (2004). Advertising, Anti-smoking Campaign And Cigarette Consumption In Greece, European Research Studies Journal Volume VII Issue 3-4, 3-16