Advertising, Anti-smoking Campaign And Cigarette Consumption In Greece

George Donatos
European Research Studies Journal, Volume VII, Issue 3-4, 3-16, 2004
DOI: 10.35808/ersj/125


This article considers mainly the effect of advertising and the antismoking campaign on the consumption of cigarettes in Greece. For this purpose, a non monotonic lag distributed model has been selected. The relevant estimates are based on monthly data for the period 1977-99. The results have shown on the one hand that the effect of advertising on cigarette consumption is statistically significant, but it is easing off within a very short time period, and on the other hand that the systematic anti-smoking campaign waged between 1979 and 1981 was effective. On the contrary, the banning advertising and health warning do not seem to affect cigarettes consumption significantly.

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