The article proves the relevance of the production of food products with a short shelf life by domestic producers, analyzes the findings of theoretical works related to the study of consumer choice and the formation of consumer habits, presents examples of successful competition between regional producers in various regions of the country with federal players. The significance of food production with a short shelf life as a point of growth for domestic business is substantiated and the opportunities and advantages of production of these types of products and the possibility of their promotion in various territories are shown.

Bondarenko V.A. Et Al (2018). Finding a Point of Growth For Domestic Producers: Focus on Food Products with a Short Shelf Life, European Research Studies Journal Volume XXI Special Issue 2, 246-252