The article is devoted to the search and the description of marketing reserves determining perspective competitiveness of higher educational establishments.The study refers to highly efficient institutions possessing the development potential and their own operational and marketing possibilities to comparative ways of growth.The research led to a conclusion that it is necessary to actualize the marketing competence of the Russian higher educational establishments based on the modernization of the educational activity through the development of the full-fledged training and production complexes providing the students with employment experience and real labor activity.

A.A. Voronov Et Al (2018). Higher Education Competitiveness: Definition, Assessment and Ways of Growth, European Research Studies Journal Volume XXI Special Issue 1, 525-534