A Systematic Literature Review of Altruism: Challenges, Outcomes and Future Research Directions
This study aims to provide a complete reference and guidance for future research on the topic of altruism by exploring its challenges, outcomes, and practices. The systematic literature review is applied to integrate the study in an organized, transparent and reproducible form. It is known that the construct of altruism has been defined to be better in the context of both organizational behavior and organizational development. Research findings referring to altruism concepts and theories have been published by several authors which provides a reference for the development of altruism concepts and theories in the context of marketing communication. For now, the study shows that altruism emerges as a management paradigm that is significant and has various outcomes and implications for individual and organizational contexts.