Tourist's Re-visit Intention from Perspective of Value Perception, Destination Image and Satisfaction
European Research Studies Journal, Volume XXI, Issue 3, 254-265, 2018
This paper aims to identify the relationship between value perception, destination image and satisfaction in order to achieve tourists re-visit intention. Data was collected from the respondents via survey questionnaires developed from related literature. The data collected was then analyzed using structural equation modeling via Smart PLS. Research has found that value perception has a positive, significant impact on satisfaction and satisfaction also has a positive significant impact on re-visit intention. On the other hand, there is no impact between destination images and satisfaction. The implications of these findings are further elaborated.