The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing.The paper provides with recommendations on assigning the staff loyalty programs with productive labor motivation of creative and non-creative employees.

V.A. Bondarenko Et Al (2017). Role of Staff Marketing in Increasing Business Performance, European Research Studies Journal Volume XX Issue 3B, 320-325