Social Media as a Tool of Political Communication

Wojciech Slomski
European Research Studies Journal, Volume XXVI, Issue 2, 318-336, 2023
DOI: 10.35808/ersj/3172


Purpose: The article considers traditional media and new communication practices in the modern political media space. Design/Methodology/Approach: Some factors, conditions and principles of their functioning have beenidentified. Some instrumental parameters of the media and ‘new media’ in the context of political communication have been examined. Findings: On the basis of the examination it is suggested that the ‘new media’are currently potentially effective in influencing the audience. Practical Implications: This influence will increase due to the technical convergence of traditional media and ‘new media’. Originality/value: The approaches proposed in the article complement the existing studies on this issue.

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